What Are the Most- and Least-Respected Brands in America?

The cola wars seem to have ended in a draw.

Coca Cola and Pepsi top a new survey asking consumers to name the most- and least-respected brands. The soda behomoths tied for the first spot, ahead of chocolatier Hershey’s.

Things aren’t looking quite so good for Delta – the airline arrived in last place, edging out Philip Morris.

Most-Respected Brands

1. (tie) Coca-Cola
1. (tie) PepsiCo
3. Hershey’s
4. Harley-Davidson
5. Bayer
6. Johnson & Johnson
7. Kellogg’s
8. Campbell’s Soup Company
9. Colgate-Palmolive
10. Estee Lauder

Least-Respected Brands

1. Delta Air Lines
2. Philip Morris
3. H&R Block
4. Denny’s
5. Big Lots
6. Best Buy
7. JCPenney
8. Capital One
9. Rite Aid
10. Foot Locker

[Yahoo!]