Male grooming product maker AXE catches plenty of heat for its over-the-top ad campaigns. Its 2013 Super Bowl commercial for AXE Apollo is in lockstep with the company's irreverent tone.
Getting banned in the UK for "denigrating" bottled drinks won't stop SodaStream from bringing their message to the biggest advertising opportunity in the world -- Super Bowl 2013. The advertisement shows people carbonating water with a SodaStream and making the bottles the beverages are contained in instantly disappear. Apparently other soda manufacturers were upset and the ad was pulled