Kanye West has unveiled a new campaign for his latest Yeezy collection which features a full frontal photo of a Kim Kardashian lookalike.

As usual with Kanye, there are so many questions. For one, it's an ad campaign for clothing and the model is wearing no clothes—why?. For two, why the lookalike when Kim doesn't really have any qualms about taking nude photos? And for three, if she did have reservations, why get a model that looks like her?

Anyway, 'Ye revealed the provocative new ads on his favorite platform, Twitter, and though the Kim lookalike photos are risqué, the others are much tamer. The campaign was shot by Eli Linnetz, who previously worked with 'Ye on his "Fade" music video—the one where Teyana Taylor gloriously sweats and dances before morphing into a horse to shower with her husband Iman Shupert and toddler daughter Junie.

Beyond his Yeezy collection, Kanye is prepping to drop two more albums in his seven-song, back to back album run. Nas and Teyana Taylor are up next, and they follow acclaimed releases from Pusha T (Daytona), Kanye (Ye) and Kanye and Kid Cudi (Kids See Ghosts).

You can check out Kanye's new campaign below.

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